Hardwood flooring that transforms your space from the ground up
Hardwood flooring has a way of changing everything in a home. The light feels warmer, the rooms feel more open, and the entire space feels more intentional. If you are looking for a floor that blends natural beauty with long-term performance, hardwood is one of the best choices you can make. At our hardwood flooring stores in Atlanta, GA, we help people across Atlanta, Alpharetta, Charlotte, Raleigh, Nashville, and Charleston find hardwood floors that match their style, lifestyle, and budget. We take a hands-on approach because we believe great floors start with clear guidance and honest recommendations.What should you know before shopping for hardwood floors?
Choosing hardwood flooring is exciting, but it also involves several important decisions. The choices you make now will impact how your floors look and perform for many years.Request an estimate
Solid vs. engineered wood flooring
One of the first decisions you will need to make is whether to choose solid or engineered hardwood flooring.
Solid hardwood is made from a single piece of wood. It can be sanded and refinished multiple times, which makes it a long-term investment. It works best in areas above grade where moisture levels remain stable.
Engineered hardwood is constructed in layers, with a real hardwood veneer on top. This structure makes it more stable in environments where humidity fluctuates, such as basements or homes in humid climates. Engineered wood flooring also offers more flexibility in installation, including over concrete subfloors.
Both options provide the authentic look of real wood. The right choice depends on where you plan to install the flooring and how much environmental stability you can maintain.
Hardwood species
The species of wood you choose will influence both the appearance and durability of your floors.
- Oak is a timeless option that offers durability and a versatile grain pattern that works in many design styles.
- Hickory features bold grain variation and excellent hardness, which makes it ideal for high-traffic areas.
- Maple has a smoother grain and a more uniform look that complements modern interiors.
- Walnut provides rich, dark tones and a more refined, elegant appearance.
Each species brings a unique character to your home. We help you select one that aligns with your design vision and daily use.
Width and thickness
Plank size plays a significant role in the overall look of your flooring.
- Wider planks create a more open and contemporary feel while highlighting the natural grain of the wood.
- Narrow planks provide a more traditional appearance and can help define smaller spaces.
Thickness also matters, especially when it comes to longevity. Thicker planks often allow for more refinishing over time, which can extend the life of your wood floors.
Color and shade
Color is one of the most impactful design choices you will make.
- Light tones can make rooms feel larger and more relaxed.
- Medium tones offer warmth and flexibility across different styles.
- Dark tones create contrast and add a sense of sophistication.
It is important to consider how your flooring color will interact with your cabinetry, wall colors, and natural lighting. A cohesive design will always feel more intentional.
Finish options
The finish you select will affect both the appearance and maintenance of your hardwood floors.
- Matte and low-gloss finishes tend to hide scratches, dust, and everyday wear more effectively.
- High-gloss finishes reflect more light but may show imperfections more easily.
- Textured finishes such as hand-scraped or wire-brushed surfaces add character and help disguise wear patterns.
Why is hardwood flooring a smart investment?
Hardwood flooring offers more than just visual appeal. It provides long-term value, durability, and everyday comfort.
- Timeless style: Hardwood flooring remains relevant regardless of changing trends. It works equally well in traditional and modern homes, which means you will not feel the need to replace it as styles evolve.
- Long-term durability: With proper care, hardwood floors can last for decades. Many types of hardwood can be refinished multiple times, which allows you to restore or update their appearance without replacing the entire floor.
- Increased home value: Homes with wood floors are often more attractive to buyers. This type of flooring can enhance resale value and make your home more competitive in the market.
- Better indoor environment: Hardwood floors do not trap dust, allergens, or pet dander the way carpet can. This makes them a great choice for households that prioritize a cleaner indoor environment.
- Versatility across spaces: Wood flooring can be used in a wide range of rooms, including living areas and bedrooms. Engineered hardwood flooring also allows for installation in areas where moisture levels may vary, giving you even more flexibility.
How do you care for and maintain hardwood floors?
Hardwood flooring is relatively easy to maintain when you follow a consistent routine. Proper care will help preserve both its appearance and performance.
Daily and weekly care
- Sweep or vacuum regularly to remove dirt and debris that could scratch the surface.
- Use a microfiber mop for routine cleaning.
- Clean up spills promptly to prevent moisture from seeping into the wood.
Preventative steps
- Place rugs or mats in high-traffic areas to reduce wear.
- Use felt pads under furniture legs to prevent scratches.
- Avoid walking on wood floors with high heels or cleats that can cause damage.
These preventative measures can significantly extend the life of your flooring.
Deep cleaning and refinishing
From time to time, your floors will benefit from a deeper cleaning using products specifically designed for hardwood. Over the years, refinishing may be necessary to restore the original finish or update the color.
Engineered wood flooring may have limitations on refinishing depending on the thickness of the wear layer, so it is important to understand your product before making long-term plans.
Moisture control
Wood naturally responds to changes in humidity. Maintaining consistent indoor humidity levels helps prevent expansion and contraction, which can lead to gaps or warping.
What sets our hardwood flooring store apart
We understand that selecting hardwood flooring is a major investment. That is why we focus on delivering a better experience from start to finish.
- A family-owned approach you can trust: Strathmore Floor has been family owned and operated since 1993. Our customers and suppliers have direct access to a managing family member. We are actively involved in our stores, in our customers’ homes, and on job sites every day. This level of involvement ensures strong customer service and a personal commitment to quality and value.
- A wide selection from trusted brands: We offer a large selection of high-quality hardwood flooring from leading manufacturers, including Anderson Tuftex, COREtec, and Shaw Floors. This wide selection allows you to compare styles, constructions, and price points in one place so you can make a confident decision.
- Knowledgeable and helpful staff: Our team brings years of experience and a deep understanding of flooring products. We stay informed about the latest trends and innovations so we can provide guidance that is both current and practical. We take the time to understand your needs before making recommendations.
- Professional hardwood floor installation services: Proper installation is essential for the long-term performance of hardwood flooring. Our professional installation team ensures that your floors are installed correctly and efficiently, giving you peace of mind.
- Shop-at-home convenience: We offer shop-at-home services that bring flooring samples directly to your space. This allows you to see how different options look with your lighting and décor, which makes the decision process easier and more accurate.
- A commitment to customer service: Our mission is to provide the highest level of service at every step of the process. We focus on delivering quality products, expert guidance, and a smooth experience from start to finish. We want every customer to feel confident in their investment.
Your home for premium hardwood flooring in Atlanta, GA
Hardwood flooring is more than just a surface. It is a foundation that shapes the look and feel of your entire home. It adds warmth, character, and long-term value in a way that few materials can match.
If you are ready to explore your options, Strathmore Floor is here to help you every step of the way. Get in touch with us today!
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Atlanta, GA
(404) 872-0024
Alpharetta, GA
(770) 475-2512
Charlotte / Raleigh, NC
(980) 819-5515
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(615) 771-7477
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(843) 856-8255
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